Regional Sales Manager – East

Responsibilities and Duties:

· Execute supporting activities with customers to drive sales and focus.

· Provide materials to partner sales teams and maintain contact to ensure their continued focus on selling Western.

· Measure and monitor results of efforts to ensure sales objectives are being met.

· Identify and cultivate accounts in the region that align with Western products.

· Provide feedback on competitive activity in the region, and make recommendations on sales and marketing activities, products and pricing.

· Be expert in understanding of Western product and market applications of product.

· Conduct strategic account reviews with assigned customers on a regular basis to review service needs and usage trends.

· Develop effective and regular communication programs advising Western customers of new products, pricing promotions, technical developments and sales opportunities.

· Develop and participate in product presentations, visits, and demonstrations to key prospects and customers.

· Train the distributors on new & existing products.

· Become an expert in the industry in terms of who the players are.

· Understand & keep abreast of all buying groups, philosophies and who the key players are

· Identify new product opportunities

· Provide feedback on sales trends, market conditions, competitors, and pertinent product information. Support Trade Show activities

· Stay abreast of key internal / external performance indicators as it pertains to the company’s performance compared to customer’s expectations


· Proven sales results managing a multi-state territory.

· Ability to work independently and in a team environment.

· Highly organized, disciplined and detail oriented.

· Proficient at planning regional trips and sales calls.

· Comfortable selling technical products.

· Strong communications in person and via professional emails.

· Recognized leadership skills.

· Working knowledge of the process industry, industrial and OEM markets.

· Bachelor’s Degree required with a minimum of 7 years of successful proven sales experience in the process control or industrial sales industry.

· 7 years of successful documented technical product sales experience.

· 5 years of managing direct customers, distributors, representative groups and OEM relationships.

· 3 years of experience effectively cold calling customers.