Regional Sales Manager – West Coast

Responsibilities and Duties: 

  • Achieve growth-oriented revenue goals and objectives
  • Responsible for developing and executing a regional sales plan
  • Execute supporting activities with customers and representatives to drive sales and focus
  • Provide direction, support, and oversight to partner sales channels to ensure their continued focus on selling Western products and solutions
  • Measure and monitor results of efforts to ensure sales objectives are being met
  • Identify and cultivate accounts in the region that align with Western products and solutions
  • Provide feedback on competitive activity in the region, and make recommendations on sales and marketing activities, products and pricing
  • Become an expert in understanding Western’s products and market applications
  • Conduct strategic account reviews with assigned customers on a regular basis to review service needs and usage trends
  • Develop effective and regular communication programs advising Western customers of new products, pricing promotions, technical developments and sales opportunities
  • Develop and participate in product presentations, visits, and demonstrations to key prospects and customers
  • Train the distributors/representatives on new and existing products
  • Understand & keep abreast of all buying groups, philosophies and who the key players are
  • Identify new product opportunities
  • Provide feedback on sales trends, market conditions, competitors, and pertinent product information.
  • Support trade show activities
  • Stay abreast of key internal / external performance indicators as it pertains to the company’s performance compared to customer’s expectations


  • Highly organized, Disciplined, Detail Oriented, Self-starter, Strong follow up skills
  • Ability to self-motivate and work independently or within a team
  • Outstanding written and verbal communication skills
  • Must be fluent in Microsoft Office
  • Ability to learn and use CRM software
  • Hard Working, Reliable, Professional
  • Technical proficiency
  • Comfortable selling technical products to all levels of an organization
  • Willing to travel (Weekends and overnight may be required – Estimated travel 50%)
  • 3-5 years of sales experience
  • Selling instrumentation or technical products direct and through distributors and representatives in the industrial market is preferred
  • Experience in manufacturing and/or gas control industry is a plus


Western offers a competitive salary and benefits package. Qualified candidates may submit a resume (MUST include salary requirements) by email to, by fax at 440-871-1279, by mail or in person at: 33672 Pin Oak Parkway, Avon Lake, OH 44012 or 875 Bassett Road, Westlake, OH 44145.  No phone calls, please. DRUG FREE/EOE